I've built quite a few PC's and laptops. Name brands don't mean anything unless you get a mac.
1) what do you plan on doing with it? Ie. Video editing, Web browsing, Downloading/ streaming movies, using tv's as extra displays? You mentioned work (without getting into too much detail) is it just basic outlook and office work or will you be running power hungry programs?
2) Budget. Self explanatory.
3) style. How portable does it need to be? Do you prefer a lighter or heavier Laptop. Do you mind a plastic body or would you prefer an aluminum frame?
4) How long does your battery need to last you?
5) Do you need a physical Keyboard or can you travel with one that can sync up with your device?
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