Quote:
Originally Posted by Jason
Munich, New York, San Francisco and Beijing - four cities, three continents in just five days. We are presenting the BMW Vision iNEXT World Flight in cooperation with Lufthansa Cargo, a revolutionary way of showcasing our latest vision vehicle to the world.
“iNEXT is our mobility proposition for the future, so it’s only logical that the BMW Vision iNEXT should be presented to a global audience in a fresh new style,” said Klaus Fröhlich, Member of the Board of Management of BMW AG, responsible for Development.
In close cooperation between Lufthansa Cargo and the BMW Group team, the BMW Vision iNEXT will travel across the globe showcasing our vision of the future of mobility in an exclusive closed-room showcase, inside the plane.
The modified Boeing 777F of the Lufthansa Cargo fleet has been customised to suit as a portable exhibition for the highly anticipated BMW Vision iNEXT. The exterior design of the aircraft is reminiscent of the interior design of the vehicle presentation.
|
So they use the most environmentally inefficient vehicle to support their efficiency brand?