Quote:
Originally Posted by Efthreeoh
The Saturn Company launched with just that sales model, no negotiation off the manufacturer's retail price. Didn't work.
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In fact, the buying public, though the business model is what drew them into the dealership and is what they said they wanted, disliked the model in practice so much that after a relatively short time GM had lots of trouble keeping their dealers in line to hold to the model, because they started going back to the negotiation model to satisfy their customers. Their customers, who said they wanted one thing, but when push came to shove they didn’t.