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You don't have to look far to find the problem, it's right in the logo.
Ultimate Driving Machine.
That's a promise that no longer seems to make sense when you're talking about autonomous vehicles, but it's the very foundation of the company.
Regardless of what BMW you drive, the promise is that it'll be fun. As they waver back and forth between electric, petrol, luxury, M, i, and X, it seems that none of the products are getting the full attention they deserve.
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2022 M3 6MT - Portimao Blue Metallic
2022 X3 M40i - Tanzanite Blue Metallic
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