Quote:
Originally Posted by Sassicaia
Seems odd even if they were "loosing money" in jt. To me it was more of a marketing initiative. The amount of people I've shared my EU trip with is worth a lot. Its brand building and personalized the experience.
Killing this was a big mistake. Glad I did it, and I would have done it again. Another nail in the coffee of what what made BMW great.
|
Yup. I've told countless people about our ED adventures that had no idea it was possible.
ED builds brand loyalty. This is a dumb shortsighted move