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IDK
I think BMW at least in the US is demonstrating an effort to appeal to a variety of people
the 2 series is a great example of this
M series speaks for itself
3 series was wildly successful for many years......due for a bit of work to freshen it up
the X series has wide appeal to the SAV crowd
IDK......I think as long as BMW sticks to designing the each series to appeal to a distinct segment and they prevent cross pollination of things that are good for the X series but are fucking retarded on a sports car (fuel economy guage on 2 series instead of temp guage for example) then they are good to go
I'm also of the belief that they should get rid of the free maint and bring the price down......do a free first oil change and offer a solid warranty and thats it.
If you want to offer an OPTIONAL maint plan thats fine
Oh, and BTW.....not offering manual transmission options across the range even as a special order when its avail in the UK/Germany is also retarded
I bought a 2 series because I wanted a drivers car.......dont let the marketing douches turn it into a rolling living room
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