BMW USA sales report: sets new August record

[Jason]

BIMMERPOST NEWS

BMW Group U.S. Reports August 2015 Sales

47
COMMENTS

Tweet

September 1, 2015

BMW brand up 2.0 percent
MINI brand sales up 2.1 percent
BMW Motorcycle sales increase 21.5 percent

Woodcliff Lake, NJ – September 1, 2015… Sales of BMW brand vehicles increased 2.0 percent in August for a total of 27,755 - a new August record - compared to 27,213 vehicles sold in August, 2014. Year-to-date, BMW brand sales are 223,348 vehicles, a 5.9 percent increase from the same period last year.

“Even without Labor Day weekend as part of the month, the solid August results for both BMW and MINI continue to prove the strength of consumer demand and underscore the momentum BMW Group has shown throughout this year,” said Ludwig Willisch, President and CEO, BMW of North America. “With the launch of the all-new BMW 7 Series getting underway and the new BMW X1 also on the horizon, I’m expecting a strong finish in the remaining four months of 2015.”

To see and hear more of Ludwig Willisch's business perspective, click here.

In August, notable vehicle sales included the BMW 2 Series which increased 55.9 percent to 1,024 vehicles, the BMW X3 which increased 5.1 percent to 2,127 vehicles and the BMW X4 which increased 31.3 percent to 453 vehicles.

BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported August sales of 32,864 vehicles, an increase of 2.0 percent from the 32,219 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are 263,908 vehicles, a 7.3 percent increase from the same period last year.

MINI Brand Sales
For August, MINI USA reports 5,109 automobiles sold, an increase of 2.1 percent from the 5,006 sold in the same month a year ago. Year-to-date, MINI USA sales are 40,560 vehicles, a 16.0 percent increase from the same period last year.

BMW Pre-Owned Vehicles
In August, BMW Certified Pre-Owned sold 10,027 vehicles, down 7.1 percent from August 2014, with a year-to-date gain of 16.5 percent to 78,068 vehicles sold over the same period in 2014. Total BMW Pre-Owned sales continue to be challenged by low availability with 15,763 vehicles sold in August 2015, an 18.4 percent decrease from August 2014. The Total BMW Pre-Owned cars sold for the first eight months were 124,151 a 7.4 percent decrease from the same period in 2014.

MINI Pre-Owned Vehicles
In August, sales of MINI NEXT (certified pre-owned) were 1,134 vehicles, up 3.5 percent over August 2014, with a year-to-date gain of 25.6 percent to 7,925 cars over the same period in 2014. Total MINI Pre-Owned sales were 2,696 cars, an increase of 5.3 percent from August 2014. Total MINI Pre-Owned sales for the first eight months were 18,205, a 7.0 percent increase from the same period in 2014.

[dsad1]

6 series sales have been abysmal all year long, surprised they are not raising residuals or giving build out cash on the 2016's.

The 2016's have been out since march and they still only show 2015 lease offers on bmwusa. At this rate, I wouldn't be surprised if there is no 2017 6 series.

[sygazelle]

For a car company that some driving enthusiasts argue has lost its way, BMW seems to be doing just fine.

While we can complain about numb steering, lack of road feel, the logic of naming the 4 series, the increased size of the 3 series, the run flat tires, the missing dip sticks, the inferior materials used in the f30 interior, m badges used all over the place, the diesel sound of direct injection, fake engine noise piped through the audio system, etc, etc, etc, BMW continues to sell more cars than ever.

With market pressures to sell to a broader audience, safety regulations, environmental regulations, and technology evolution in play, BMW will never build the car we loved yesterday.

I think the group of products BMW offers are pretty darn great as a whole. Just sayin'

[hellrotm]

Originally Posted by sygazelle

For a car company that some driving enthusiasts argue has lost its way, BMW seems to be doing just fine.

Don't think the two topics are related. BMW is offering more models than ever, sales evidently are going to go up. Their growth rate compared to last year is actually smaller than that of Audi/Mercedes. The car business in general is really good right now. Audi and Mercedes are beating their old sales records by a larger margin. Audi is crushing their old sales numbers.

[Vector Pilot]

Sales seem to increase every August when current models are offered with good lease deals and generous financing.

[fecurtis]

Originally Posted by BlackJetE90

Don't think the two topics are related. BMW is offering more models than ever, sales evidently are going to go up. Their growth rate compared to last year is actually smaller than that of Audi/Mercedes. The car business in general is really good right now. Audi and Mercedes are beating their old sales records by a larger margin. Audi is crushing their old sales numbers.

To be fair, Audi has improved substantially in their offerings with the popular A3/S3 selling very well and I suspect the new A4 will help too. Mercedes has had tremendous success with the CLA and GLA too as well as their redesigned C-Class. BMW was late to that party but they're hopping on the FWD bandwagon in the US soon enough.

[sygazelle]

Originally Posted by BlackJetE90

Don't think the two topics are related. BMW is offering more models than ever, sales evidently are going to go up. Their growth rate compared to last year is actually smaller than that of Audi/Mercedes. The car business in general is really good right now. Audi and Mercedes are beating their old sales records by a larger margin. Audi is crushing their old sales numbers.

You make an excellent point. Certainly its good to be in the car business right now.

The two companies you mention, Audi and Mercedes make plenty of models that are not designed for the driving enthusiast. Like BMW, Audi and Mercedes also make cars that are targeting the driving enthusiast. Yet, for some reason some BMW enthusiasts bash the brand for also building soft cars. Certainly BMW is partly to blame for continuing with the "Ultimate Driving Machine" theme when you actually have to choose the right model and pay extra for it to achieve that ride that once came out of the box.

For those who think BMW has lost its way but still like the brand, they simply have to spec a car with the features/options that give them the ride they want. For those who complain that the base cars no longer have the BMW feel, they not looking at the business side of the situation. Many drivers do not want a stiff, sport-like ride. BMW has chosen to address that market and they have been successful in doing so.

[Bosozoku]

Originally Posted by djsaad1

6 series sales have been abysmal all year long, surprised they are not raising residuals or giving build out cash on the 2016's. ...

6 Series YTD sales are more than 4x those of the Z4.
And the average selling price (and margins?) of the 6 are higher than the Z4.

[cc3]

With the number of new models launched in last 12 months they should be growing more than this. What has happened to the i3. Public not ready for volume electric cars at this price point ?

[fecurtis]

Originally Posted by cc3

With the number of new models launched in last 12 months they should be growing more than this. What has happened to the i3. Public not ready for volume electric cars at this price point ?

Whatever do you mean? They've sold almost twice as much year over year.

#funwithmisrepresentingmetrics

[dsad1]

Originally Posted by Bosozoku

6 Series YTD sales are more than 4x those of the Z4.
And the average selling price (and margins?) of the 6 are higher than the Z4.

True but the 6 series went down about 50% compared to last August, and they released the lci in march. If the lci is selling worse than the previous model year, then something is wrong.

[stvding]

These 10K 3 series sale, 8K of them must be base model 320 with AW or JB exterior and black interior, halogen lights as well.. Just saying...

[fecurtis]

Originally Posted by djsaad1

True but the 6 series went down about 50% compared to last August, and they released the lci in march. If the lci is selling worse than the previous model year, then something is wrong.

YTD it's down less than 5%.

[fecurtis]

Originally Posted by stvding

These 10K 3 series sale, 8K of them must be base model 320 with AW or JB exterior and black interior, halogen lights as well.. Just saying...

If that's what people want, then who cares?

[stvding]

Originally Posted by fecurtis

If that's what people want, then who cares?

Of course. Just state a fact...

[dsad1]

Originally Posted by fecurtis

YTD it's down less than 5%.

It is down 5% on a year that they were probably projecting to be up on.

[fecurtis]

Originally Posted by stvding

Of course. Just state a fact...

Gotcha. The weird thing is, I rarely ever see 320i's. But pretty much everything else you described are most of the F30's I see. Most all of them are 328i's though. In fact, I probably see more 335i's than I do 320i's.

[stvding]

Originally Posted by fecurtis

Gotcha. The weird thing is, I rarely ever see 320i's. But pretty much everything else you described are most of the F30's I see. Most all of them are 328i's though.

Well, where do you live? Here in Canada, Great Toronto Area i mean, tons of 320...personally, i think AW is the worst color...way too cheap and common...

[fecurtis]

Originally Posted by stvding

Well, where do you live? Here in Canada, Great Toronto Area i mean, tons of 320...personally, i think AW is the worst color...way too cheap and common...

US - Arlington, VA (metro DC area). And I agree with AW, it's not even a metallic color. Around here, you're convinced that somewhere someone is giving away 328i xDrives by the sheer number of them.

[stvding]

Originally Posted by fecurtis

US - Arlington, VA (metro DC area). And I agree with AW, it's not even a metallic color. Around here, you're convinced that somewhere someone is giving away 328i xDrives by the sheer number of them.

And the thing with MW is that u pay for a metallic paint but people can't really tell unless they look closely. Certainly noway to tell from distance, kinda waste of money

[aajami]

Originally Posted by fecurtis

Whatever do you mean? They've sold almost twice as much year over year.

#funwithmisrepresentingmetrics

Why are you hashtagging?

[goj]

Man, X6 sales are way up