[darkerosxx]

I like the grandiose personalities of people who think they can say BMW got their naming scheme wrong. Even more so the ones that feel they know so much better than BMW what a M stands for that they debadge.

[BEM-S4]

Originally Posted by darkerosxx

I like the grandiose personalities of people who think they can say BMW got their naming scheme wrong. Even more so the ones that feel they know so much better than BMW what a M stands for that they debadge.

People in marketing departments make bonehead decisions every day. I have a bunch of them reporting to me you should see the crap they want to do. You old enough to remember "new coke?" That was a disaster.

In any event I couldn't care less what the car's called, doesn't make it any more or less enjoyable.

[Lucky13]

Once they introduce the X4 version, X6 version and a few others coming this will be a non issue. People resist change.

[Ritz42]

Originally Posted by Lucky13

Once they introduce the X4 version, X6 version and a few others coming this will be a non issue. People resist change.

Oh gosh, M performance X cars? Imagine the butthurt if the first m performance car brought to the states was the M550d Xdrive.

[Killramos]

Originally Posted by Ritz42

Oh gosh, M performance X cars? Imagine the butthurt if the first m performance car brought to the states was the M550d Xdrive.

Yea what's next.

M SUVs!

[hyperzulu]

Hybrid Mi8? Horrors...

[Lucky13]

Double MM the new top of the range.

[hyperzulu]

Since Audi uses RS to signify its top line, BMW will use OM to signify theirs with a new badge:

[ska///235i]

Originally Posted by hyperzulu

Since Audi uses RS to signify its top line, BMW will use OM to signify theirs with a new badge:

OMG3

[mmmmm235i]

This has bothered me just a little since day 1. BMW named the car not me, my only complaint is I dont need so much on the rear deck, so I just left the ///m and took every other badge off. Putting an "s" on the end is worse than adding m badges that didn't come from the factory, IMO. You are just so dedicated to BMW that you are doing them a favor and correcting their mistake. NO. As others have said M--- cars have existed before, this is nothing new. If you don't like it debadge it, but trust me no one sees a 235is and says "wow that guy is a real enthusiast." BMWs press release for the 235 simply says this (M---i) is the new and more performance oriented branding which replaces the "is". No one is trying to pass the car off as a real M, that being said the car performs incredibly stock (very close to e9x M) and with a few mods is probably faster than 99% of cars on the road. While they are more or less on even ground (m--- v. "is") its marketing. Maybe all the 4 series owners should remove the 4 and add a 3 because it USED TO BE the 3-series couple. Shit, maybe we should just badge ours as 135is because that is what it is replacing right W3rkn (its hilarious everyone calls you twerkin). All they are saying is the car is a 2 series optioned the way an enthusiast would do it. I love that only people who care know what the car is. Most people don't know and I've run into BMW enthusiasts that aren't even aware that the car is out yet, so everyone just needs to relax. End of rant.

On another note do you think they will eventually offer just a 235i when the M2 comes out?

[///M235i]

Originally Posted by BEM-S4

People in marketing departments make bonehead decisions every day. I have a bunch of them reporting to me you should see the crap they want to do. You old enough to remember "new coke?" That was a disaster.

In any event I couldn't care less what the car's called, doesn't make it any more or less enjoyable.

You can't care less what it is called? Then why did you debadge?

I've seen a few debadge jobs around these parts. Let me say emphatically, these folks are the most self conscious posers. It creates absolute ambiguity! Self conscious about the silly M, or even the 235, so they remove it to be ambiguous. Possibly narcissist because all it does it create more attention. People look at it and stare trying to figure out WTF it is.

Now I'll step off the soapbox.

[BEM-S4]

Originally Posted by ///M235i

You can't care less what it is called? Then why did you debadge?

I've seen a few debadge jobs around these parts. Let me say emphatically, these folks are the most self conscious posers. It creates absolute ambiguity! Self conscious about the silly M, or even the 235, so they remove it to be ambiguous. Possibly narcissist because all it does it create more attention. People look at it and stare trying to figure out WTF it is.

Now I'll step off the soapbox.

I thought the badges were ugly, especially the ones on the fenders. I have debadged every car I've ever owned including an S4 and AMG Mercedes. And if you haven't noticed, everything in EU is debadged I just prefer the look.

My not caring what the car is called and debadging have literally nothing to do with one another. Was just saying that for those that do care it's an easy mod.

[ska///235i]

The M235i is the only car (other than proper M cars) that comes with PSS (non-RFT) tires and optional moonroof delete....thats M enough for me

[BEM-S4]

Originally Posted by ska///235i

The M235i is the only car (other than proper M cars) that comes with PSS (non-RFT) tires and optional moonroof delete....thats M enough for me

This is honestly more than enough car for most sane folks to drive on the street. My brother has a 911 Turbo and NEVER has that thing on full attack. Track use aside, for regular street driving (not driving like an asshole and potentially killing people) the M235i is just about right and about as much as we can use safely in the States.

[HX_Guy]

Add me as another person that the name worked on. As a former Audi driver, I didn't know much about true M cars, "is" cars or anything else aside from knowing that true M cars are pretty badass looking and performing. When I was looking for to get a new car, I looked at BMW's website and saw the attractive lease prices on the 2 and 3 Series and as I scrolled down a bit, saw the M235i for not much more. If it was just a 235i, I most likely wouldn't even have taken notice or looked into the car any further to find out how good it actually is...the "M" made me take notice and I started doing some research to find the car sounded perfect.

[ihtfp06]

Originally Posted by Jimmer

I love this..... Maybe I should...

I had a guy on the weekend look at it and say to his buddy "fancy new BMW, that's $100G right there." When they walked by the back he said "oh shit, that's an M, that's $150G then!". They got in their Ford F150 and drove off.

Maybe they were Aussies

[GMe90]

I don't like the M designation because it's not an M car. It should have been named 235i because that's what it is. The M235i designation is used to simply charge a higher price or trick consumers.

[Icy J]

the only "issue" so to speak of that i see with the name is that there seems to be some kind of elitism about it, in HK at least...there's a 'M135i/M235i owners club', no love for equally enthusiastic F20/F22 owners who can't afford the 'M' model? bet there wouldn't be quite as much interest were they just called the 135i and 235i... you don't see 335i/435i owners' clubs around...

[DSTR]

Name is what BMW gave it. Much like the name given by a parent of child. Could not see any controversey here. No one forced us to buy it and you knew the name before turning the key after paying the cost of the car.

[3.0L]

Originally Posted by GMe90

I don't like the M designation because it's not an M car. It should have been named 235i because that's what it is. The M235i designation is used to simply charge a higher price or trick consumers.

Maybe so, but it's just about as quick as an M car:

[Sportstick]

Originally Posted by BEM-S4

People in marketing departments make bonehead decisions every day. I have a bunch of them reporting to me you should see the crap they want to do. You old enough to remember "new coke?" That was a disaster.

In any event I couldn't care less what the car's called, doesn't make it any more or less enjoyable.

I'm just impressed that folks here understand the expression, "I couldn't care less." On the MB forums I just left, more common was the logic-contorting "I could care less!" And they also worried about dusty b-r-e-a-k-s!

So glad to be here!

[pikcachu]

you mean brakes

Didn't know the MB created dust when they break