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      02-13-2018, 09:44 AM   #1
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BMW Group achieves best-ever January

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BMW Group achieves best-ever January
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Sales increased in all major sales regions
BMW Group deliveries up 3.8% to 169,538 units
BMW sales increase by 3.4% to 148,400 vehicles
MINI brand sales climb 7.0% to 20,929 cars
BMW 5 Series sedan sales grow by 39.6%
BMW Group electrified vehicle sales increase by 36.7%

February 13, 2018


Munich. Following its seventh consecutive year of record sales, the world’s number one manufacturer of premium vehicles started 2018 with another record: the BMW Group has never sold so many cars in January as in this year. A total of 169,538 customers took delivery of a BMW, MINI or Rolls-Royce premium vehicle, an increase of 3.8% on the same month last year.

“We are driving the biggest model offensive in the company’s history and as availability ramps up in the course of the year, this will continue to come through in our sales results,” said Pieter Nota, Member of the Board of Management of BMW AG, responsible for Sales and Brand BMW. “Deliveries of the new BMW 5 Series sedan, for example, are up by 40%, while the introduction of the new BMW 6 Series GT has far more than doubled overall BMW 6 Series sales in the month. As we introduce more exciting new models like the all-new BMW X2 and increase supply of the BMW X3 in the second half of this year, I’m confident this record month is the start of another record year,” Nota continued.

Having delivered well over 100,000 electrified vehicles in 2017, the BMW Group is looking to build further on that success and is targeting 140,000 electrified vehicles this year, thereby maintaining its leading position in the premium battery-electric/plug-in hybrid segment. With sales of BMW i, BMW iPerformance and MINI Electric vehicles increasing by 36.7% compared to January last year, things are well on track to achieve that target. Worldwide, a total of 7,155 customers took delivery of a premium BMW Group electrified vehicle in January. More than a quarter of all BMW and MINI vehicles sold in Scandinavia were electrified. Other very strong markets include Great Britain/Ireland, where electrified vehicles accounted for 11.1% of total BMW and MINI sales and the USA, where the proportion of electrified sales was 5.2%.

Global BMW brand sales increased by 3.4% in the first month of 2018, with a total of 148,400 vehicles delivered to customers worldwide. A variety of different models across the portfolio contributed to this new all-time best January. The new BMW 5 Series sedan was once again a strong growth driver, with global sales up 39.6% (25,268). The success of the BMW 1 Series sedan in China helped overall global BMW 1 Series sales increase by 26.4% while the BMW X1 (22,185 / +10.6%) and the BMW X6 (3,128 / +5.8%) were the main growth drivers in the BMW X family, as production of the new BMW X3 ramps up through the second half of the year.

The MINI brand achieved global sales growth of 7.0%, with the delivery of 20,929 vehicles to customers in January. The strongest growth driver was the MINI Countryman, which doubled its sales compared to January last year. A total of 6,022 customers took delivery of this model in the month, with one out of seven choosing the plug-in hybrid version of the car.

After celebrating a new record sales year in 2017, BMW Motorrad has achieved a very successful start to the new year. A total of 8,455 BMW Motorrad customers took delivery of a new motorcycle or maxi-scooter in January, an increase of 12.7% compared to the same month last year.

BMW & MINI sales in the regions/markets at a glance

The BMW Group achieved sales growth in all three major sales regions in January, in line with its long-term policy of balanced sales around the world.

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BMW Group sales in January 2018 at a glance

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      02-13-2018, 10:22 AM   #2
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BMW rocks, 2018 is year of BMW
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      02-13-2018, 11:44 AM   #3
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Bmw should hit a lot of sales momentum with the upcoming models. New X5, 2GC, and 3 series will likely drive great sales once they're all in market over next years
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      02-13-2018, 12:06 PM   #4
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So the number of Rolls-Royce delivered in January 2018 has been 169,538 - 148,400 - 20,929 = only 209 worldwide?
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      02-13-2018, 12:13 PM   #5
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Awesome news! It looks like BMW's badge engineering, marketing and model proliferation to fill every conceivable market segment has worked! Yawn. I cry for the enthusiast.
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      02-13-2018, 12:25 PM   #6
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Quote:
Originally Posted by m34m View Post
Awesome news! It looks like BMW's badge engineering, marketing and model proliferation to fill every conceivable market segment has worked! Yawn. I cry for the enthusiast.
They are running a business.
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      02-13-2018, 02:31 PM   #7
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Good on BMW
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      02-13-2018, 02:53 PM   #8
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Originally Posted by kbNO View Post
They are running a business.
They sure are. A boring one.

Last edited by mkoesel; 02-13-2018 at 11:03 PM.. Reason: Thread cleanup
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      02-13-2018, 04:41 PM   #9
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Daimler sold 193.000 vehicles in January.
Quite a little bit more than the BMW Group.
Target of electrified vehicles per 2018: 140 k.
Number of this kind of vehicles sold in January ~ 7,2 k. Better than last January, but far from the monthly target.
There are still some models to be changed, otherwise they'll not have a chance against Daimler.
Audi started strong this year too, with 700 more vehicles sold worldwide than BMW.
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      02-13-2018, 05:23 PM   #10
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Quote:
Originally Posted by m34m View Post
They sure are. A boring one.
Then your next car can be:

Porsche
Audi
Merc
etc...

No one has a gun to your head
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      02-13-2018, 05:24 PM   #11
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Quote:
Originally Posted by advantage20 View Post
So the number of Rolls-Royce delivered in January 2018 has been 169,538 - 148,400 - 20,929 = only 209 worldwide?
209 seems decent enough given those vehicles run what...+$250k? Have to think that's a niche market.
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      02-13-2018, 06:59 PM   #12
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Quote:
Originally Posted by BMWZ4 View Post
Then your next car can be:

Porsche
Audi
Merc
etc...

No one has a gun to your head
Thanks for laying out my choices I'm so grateful.

I have four BMWs on the driveway and have owned ten. I have the right to express my dissatisfaction, I'm a customer. This is a FORUM right? A place where varying views can be expressed? It never ceases to amaze me how people only want to hear viewpoints that reflect their own and to silence dissent. Much like the entire media.

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      02-13-2018, 07:13 PM   #13
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Quote:
Originally Posted by m34m View Post
Thanks for laying out my choices I'm so grateful.

I have four BMWs on the driveway and have owned ten. I have the right to express my dissatisfaction, I'm a customer. This is a FORUM right? A place where varying views can be expressed? It never ceases to amaze me how people only want to hear viewpoints that reflect their own and to silence dissent. Much like the entire media.
I have 3 in the laneway myself and have owned 7 over the years. I like what BMW has been doing for the cars I'm interested in owning.

You can express any opinion you like, as can I! I suppose my point was simply that ever time the monthly stats are published, someone chimes in with how they're failing...so if displeased with their designs I suggested you could move on. No more, no less.

Have a nice day! (Eh!)

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      02-13-2018, 08:08 PM   #14
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looks like making a shitload of numb, mundane cars for the masses is paying off.
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      02-13-2018, 08:41 PM   #15
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Quote:
Originally Posted by BMWZ4 View Post
I have 3 in the laneway myself and have owned 7 over the years. I like what BMW has been doing for the cars I'm interested in owning.

You can express any opinion you like, as can I! I suppose my point was simply that ever time the monthly stats are published, someone chimes in with how they're failing...so if displeased with their designs I suggested you could move on. No more, no less.

Have a nice day! (Eh!)

Did I say they were "failing"? The metrics one uses will define that. While you are free to
make "suggestions" they aren't required not were they solicited.

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      02-13-2018, 11:13 PM   #16
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Glad to see BMW is doing well with their new business models. Hope they can get a bit more enthusiast driven again. I want a raw performance BMW
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      02-23-2018, 03:05 AM   #17
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Quote:
Originally Posted by Calvin36 View Post
Glad to see BMW is doing well with their new business models. Hope they can get a bit more enthusiast driven again. I want a raw performance BMW
M2?
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      02-23-2018, 12:03 PM   #18
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Quote:
Originally Posted by BMWSeven View Post
Quote:
Originally Posted by Calvin36 View Post
Glad to see BMW is doing well with their new business models. Hope they can get a bit more enthusiast driven again. I want a raw performance BMW
M2?
Yea, that's only 1 model though. Heard some news about the 3 series getting FWD? Or some odd thing like that.
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      02-25-2018, 05:01 AM   #19
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BMW is running a business and caters for enthusiasts and the general public. However their performance cars are generally more expensive than the cars for masses. it seems some people here wants performance cars for the price of general public cars. If you want enthusiast cars, buy M cars otherwise don't complain.
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