12-25-2013, 07:57 AM | #46 |
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I have met and interacted with one of only 3 UK dealerships that actually have a BMW genius and I can confirm they are poorly informed, an average forum owner here would run circles around them. They may be ok for the standard BMW potential buyer and do some basic handovers. But hardly the goal BMW marketeers had hoped they could take over from sales.
My genius could not answer one question relating to the options on my 6 Gran Coupe handover as he hadn't seen the options on a car before (multifunction instrument panel, adaptive LED headlamps, Head Up Display), or he wasn't sure there was a big difference (M Sport suspension and regular SE suspension, adaptive drive and VDC), or had never been asked that before (active sound module on 6 series). I did speak to the same genius when I was putting my order through their new 3D visualiser in the dealership, where again he treated a 6 series like a 1 or 3 series he probably was trained on, and would bring up the rep-mobile colour and trim options as his suggestions. Hadn't seen or heard off the more characterful options available on BMWs flagship model!
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12-25-2013, 01:58 PM | #47 | |
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I'm guessing from your description it wasn't metallic grey with black interior
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12-26-2013, 05:45 AM | #48 |
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Hahaha.
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12-30-2013, 04:49 AM | #49 |
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Hey Spoken,
That's a little disappointing to hear of your experiences and agree, not what BMW were probably hoping for. Let's hope your questions probed them to go a find out the answers for next time! What's more disappointing is that they haven't had an opportunity to witness, let alone take advantage of all the fantastic options you mentioned! How good is flicking into Sports mode on the 6 and having the red illumination, let alone the number of the revs increase in size as you drift past it??! Don't even get me started on how good the adaptive LED high beam assist is!! But yes, appreciate the feedback - So might the dealerships that you're referring to! |
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04-19-2014, 12:31 AM | #50 | |
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BMW to introduce "geniuses" in dealerships
Just saw this article on Forbes. Interesting idea and it will hopefully cut down on the misinformation customers may receive when looking at cars and enhance the overall buying experience.
What do you guys think? http://www.forbes.com/sites/carmineg...ng-experience/ Quote:
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04-19-2014, 01:59 AM | #54 |
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That's a good idea especially with the enormous amount of models available and confusing naming scheme but they should also try to educate the salesmen as well.
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04-19-2014, 06:42 AM | #55 |
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sounds like a job opportunity for many younger BMW enthusiasts
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04-19-2014, 07:06 AM | #56 |
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Could be a cool early retirement gig, as well
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04-19-2014, 09:09 AM | #57 |
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I like their logic: "because we sell so many models and have such a complex system of optioning each car, we will hire people just to explain it to you."
I guess the easier notion of not selling a bunch of bullshit models didn't occur to anyone. X4? GranTurismos? X6? GranCoupes? Simplify, folks. For the record, I think the 6 GranCoupe should've just been the 5-series.
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04-19-2014, 09:24 AM | #58 |
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Maybe I expect more out of a person but why isn't the salesperson filling this role? Before someone says "There's so many models and so much information", let's bear in mind that knowing the product they are selling is THEIR JOB. And let's be honest, it's not ALOT of information(definitely much less than most professions). It's not like they are expected to know the rod bearing clearances or the shearing nature of engine oil either.
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04-19-2014, 12:37 PM | #59 |
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I hate dealerships and their cheesy salesman as well but in their defense a salesman is only required to know how to sell. He does not necessarily have to be technically sound. Atleast that's how I've seen it work in the real world. That said, I wish the salesman would stop pretending like they know everything.
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04-19-2014, 12:49 PM | #60 | |
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a good salesman who really knows how to sell will tell you they have to be knowledgeable about what they're selling in order to be very successful. smooth talk and charisma only goes so far. |
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04-19-2014, 01:26 PM | #61 |
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Sales guy at my local dealer told me there's no more m3. Only m4. I explained to him the diff and he still disagreed until someone overheard him and corrected him.
I cannot stand car salesman. They're all the same and this Genius idea is moronic IMO. While it sounds like a good idea, BMW should be training and educating the SA and sales force first, rather than pay more people to try and inform the consumer. |
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04-19-2014, 01:58 PM | #62 | ||
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Quote:
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04-19-2014, 02:33 PM | #63 | |
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04-19-2014, 02:36 PM | #64 |
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Does no one else sense @dparm sarcasm?? I'm surprised people like the idea of genius offerings. I would agree if the sales people or SA were knowledgeable, but no one knows anything about the product. Why put a bandaid on a problem, rather than educate your employees who already exist?
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04-19-2014, 03:32 PM | #65 |
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Think you missed the key word "technical" in my response. They do have to be knowledgeable but not necessarily technically sound as is expected by many!
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04-19-2014, 03:43 PM | #66 |
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When I bought my m235i I had a genius come out after all the paperwork was signed and go through the car with me. All the features, tips, systems etc etc.
Was really useful |
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