Quote:
Originally Posted by rldzhao
WHY CAN'T PEOPLE STOP COMPLAINING?!
M did not give up the CSL to work on the X5/6 M. They suspended the CSL because they do not see it as profitable in this market!
The big and powerful SUV market is extremely lucrative with very few players. So BMW as business would be dumb to not take part of the share.
The X5/6 M are relatively simple UPGRADES from the base models, unlike the M3, which required a REDESIGN of over 70% of the components of the regular 3 series. BMW simply put in better turbos, revised some x-drive programs, and redesigned the bumpers and wheels. That's it! And with such little work they came up with SUVs that will bring BMW into a completely different niche market, namely the market dominated by the Cayenne Turbo/Turbo S.
I do share some people's concern that turbo charged SUVs are not M badge worthy... But hey, if this is going to allow BMW to make more money and reinvest the profit into better "true" M cars, why not?
Just my 2 cents.
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No matter what mantel fanboys put them in, BMW is in the business of pursuing profits. Sure the ///M badge may seem diluted for some, I am all for the financial success of the ///M Division.
After all, if not for the Cayenne, great affordable Porsches such as the Boxster and Cayman would not have existed.