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I think BMWNA purposely holds back on the website update so they can have a better chance at clearing out 2010 dealer inventory. Once you go to your dealer and find the 2011, through incentives, they may go and buy a 2010 in dealer stock. I almost did even though I fully knew about the 2011 (35d isn't really that much different). In fact, at the dealer I ordered mine from in Toronto, the 2011 X5 models they had in stock were not even on display yet.
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