Quote:
Originally Posted by Fahrvergnügen
True... but many people do buy cars (or products in general) based on emotional responses. BMW has always been known as the "sportier version" - more nimble, lighter, better steering, better acceleration, etc... and a lot of people still think that when buying a BMW over a Lexus, MB, Audi, etc. It only take a generation or two of cars to persuade people otherwise and when BMW loses their sporty concept to potential buyers... who know what will happen lol
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BMW still holds that position in the UK, Jaguar may be the closest for the enthusiast driver, (XE & XF as 3 & 5-series competitors), but the total package is still not there yet, so many will still go BMW as the product is still viewed as the best and preferred choice.
Audi and Merc are also going more for comfort, certainly for the 'cooking' UK models. Take the Audi A4, comfort is a key focus and selling point due to customer demand.