Quote:
Originally Posted by r3dbimmer89
The way this engineer responded shows the disconnect BMW has with its hardcore audience, which sometimes happens when you become number one.
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A different slant on this issue.
I note a few hardcore enthusiasts (not all) are hanging on to E46 & E9* models. These are not the primary customers BMW want and need. Users who are keeping up with the latest models could well be up to three or four new cars along, (in the last 10-years), buying or leasing. These are the customers BMW really need to keep in business.
In our current motoring climate how many users (including BMW enthusiasts) can even run the top models? Over here in the UK we are dominated by 4-pot diesel models, they are what sell and get leased. We've already compromised on many levels, steering 'feedback' is not the highest priority. CO2 figures and competitive lease deals are more the focus of attention for most users in this premium segment, even for BMW enthusiasts.