Quote:
Originally Posted by David70
As they said, possibly a good business decision as a whole but from the enthusiast standpoint they don't like it. Also tough to go away from what made you great and towards what everyone else does and still remain different and premium. I see less reason to select their product over others as they remove the reasons I used to buy it and once it drives like a Lexus I might as well buy a Lexus as the price and reliability are better.
Pretty much what happens to most major chain restaurants, spicy food isn't very spicy, most flavors are muted, they don't worry about the fringe consumer and just focus on the overall population and selling to the masses. This is essentially what you end up with when you survey a large number of people, very few really like very spicy food so take it off the menu (get hot wings at Applebee's and realize most don't want them hot).
Seems like the correct "packages" could provide everything to everyone. Magazines would only be provided with the "Sport" package, they would love the steering feel, weight of the steering and firmer suspension, enthusiasts would buy it and mainstream buyers could get the standard car.
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I agree, but it's all about the bottom line.
For every one of us that love the traditional BMW feel that we get in our Z4M and E46 M3 there are a one hundred or more others that are the current marketing target.
It's all about the $$$$
That said, don't sell EPS short just yet and what can be done with software.
There is still a lot to be learned but I believe its possible to make both markets happy by having different 'modes' available.
They've done it on other systems, so why not steering as well.
.....I hope that BMW gets the message.