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      05-26-2009, 03:26 PM   #15
ShaneV78
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Drives: 440i M-Sport
Join Date: Jul 2008
Location: London

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Quote:
Originally Posted by chuck92103 View Post
Huh? Regulation is what causes costs to increase.
You're partly right... but in my view there is quite a difference between cutting cost by taking something out and avoiding the added cost of offering something extra!

I'm sure that if the bean counters could justify it, the option would be offered... but most likely the extra cost of certification for a different seat would not be recovered by the expected number of sales of that option. It's the same reason the awesome Recaro bucket seats were not offered on the RS4/R8 etc. in the US for example!

I don't think it's always right to blame BMW for 'hating the US' as some people have put it... it's often just the complex regulations that make it difficult/impossible to offer certain items in your market.
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