Quote:
Originally Posted by fecurtis
The "focus group" is obviously fictional. Anyone who thinks that car actually looks like a Lexus or BMW should be dragged into a field and shot.
And they didn't say Cadillac because they don't want to cannibalize sales.
The point of the ad was to get the "average" shopper (those who drive 10 miles below the speed limit in the left lane in their Camry while they're texting) to think that an affordable car could be like a luxury car worth tens of thousands more. And their ads are similar to Buicks, where they surprise people by showing that their brand is "as good" as brands with more of a positive reputation.
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... and in doing so communicate their brand and products have been crap... "Sorry if you bought one previously, but this time we really, really mean it when we say we are better."
Obviously they don't want to cannibalize Caddy sales, but that is the brand that could get away with this marketing approach. Comparing a Caddy to a premium luxury brand in this way makes some sense. A Chevy, not so much.