Update:
I finally got my Ruby Black X5M about 2 weeks ago. It was a long and painful struggle with the dealership and BMW factory. The color is beautiful, but its only visible if A.) The car is very clean and B.) It's a really bright and sunny day. Otherwise it looks black. Do NOT think it looks anything like whats printed in BMW brochures - it looks completely black from more than 10ft away.
I am going to post some pictures when the car is clean and its sunny outside.
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