Quote:
Originally Posted by Phatcat
Yeah, I would rather just look at market cap, it shows what public/investors think your company is worth.
Toyota would be #1 by a mile at $177B. VW used to be over $100B but the diesel problem hit them hard and they are now around $62B, but still the second biggest auto brand (or #3 depends on market fluctuations). #3 is Daimler at $59B. BMW is #4 and then Ford #5.
Sure, investor's opinion are also subjective (Tesla is over $30B despite selling little volume and losing money) but I take it over BrandZ list any day.
|
At least with the markets we know the methodology
That's my biggest problem with BrandZ. It's completely opaque. We're expected to just take their word for it. How this list has any credibility is completely beyond me.