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A Mazda sedan is so far behind a BMW sedan in performance and driving dynamics/prestige that it needs to benchmark something more attainable maybe. Plus perhaps it all relates to sales success, much more Camrys are sold than 3 Series. At this present state if you think a Camry has better driving dynamics, performance, engine response, exhaust sound, transmission and prestige and overall looks than a 340, you're on crack.
Camrys and Accords are some of the ugliest cars on the road today. Mazda on the other hand actually makes some good looking cars.
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