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Make money it probably will. Is it special with only so many tweaks? In my estimation, no it isn't.
I seriously doubt this will prompt BMW into making better "true" M cars as well. If this... thing makes money, expect BMW to change their M cars' formula to rather emulate this rather than becoming more special.
No matter how I try to look at it, this isn't good news for M cars in general, unless you think M cars a la AMG (slap on turbos, few holes and blisters here and there) is a good thing.
EDIT: And pardon my ignorance, but I seem to recall numerous sources quoting BMW as saying that they chose to cancel CSL plans to instead focus on M fettled X5s and X6s.
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