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imserious · 10-20-2014, 09:51 PM

The model proliferation is bewildering.

It would be cool if BMW could take this idea to its logical conclusion. mass produce personalisation.

Build to order. Don't build to fill a niche. Build to suit the individual.

10-20-2014, 09:51 PM	#34
imserious Major 412 Rep 1,049 Posts Drives: 2011 E92 M3 MR Join Date: Jan 2013 Location: Orange County, CA iTrader: (4)	The model proliferation is bewildering. It would be cool if BMW could take this idea to its logical conclusion. mass produce personalisation. Build to order. Don't build to fill a niche. Build to suit the individual.
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