File this one under interesting BMW marketing. BMW financial in Canada has produced a pamphlet that gives the scent of new car leather. You know that smell that is intoxicating, the one I wish my car would have for the rest of her days. BMW Canada will be distributing these advertising pamplets at Autoshows around the country in 2010.
Source:
http://www.marketingmag.ca/english/n...21_142913_6820