Quote:
Originally Posted by Mr.Marvelous
I actually support the 4 seat idea on X6. It isn't built for functionality.
plus it will be cannibalism for BMW to put 5 seats in X6. Since the prices are similar, people will buy X6 instead of a X5 and BMW will eat his own X5 sales...
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The cannibalising sales arguement only works if models with a smaller profit margin eat into sales of a higher margin model. Eg. Porsche Cayman eating into 911 sales. X6 and X5 should have similar profit margins, X6 may even be more profitable (especially if people chose the V8 model).
On the other hand, I think they want to make sure the streets are not full of X6s. The exclusivity angle is important. I think this line of thinking is mostly a mistake for BMW. The car looks hot, and people will buy it on looks alone.
Customers shouldn't mind if they see one on every street corner.