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Full electric going up against the 3-Series, C-Class, A4, ATS and IS? Yeah, likely not going to happen. People are throwing the "3-Series competitor" around too much lately.
The Model S is a great car for what it is but it's hardly a competitor to any petrol car. If you want to buy one over a similar priced petrol car, great but no one is going to put it through any serious comparisons (I don't want to see that drag race between the Model S and the M5...).
I do appreciate Tesla's idea of really pushing electric technology and while it may be the future, I just can't say it's a competitor to any car that isn't electric today.
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