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      01-09-2017, 10:06 PM   #9
mkoesel
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Drives: No BMW for now
Join Date: Jun 2006
Location: Canton, MI

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So, recalling BMW SAV sales numbers in the states for 2016, just a little over 25% of Spartanburg production goes to the US. Although this hurt BMW's US market share, clearly they make more profit on these vehicles overseas. I suspect it was a very busy year not just for the folks building the products, but for those running the numbers to decide where to allocate them. Obviously you can't just starve the US market because you'll never win some of those lost sales back. At the same time, you have to tend to the global market. It's a high stakes game.
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